Typography

First, describe what the difference is between typography and typefaces. Second, describe what you think Keedy means when he says "There is no such thing as a bad typeface...just bad typography." Third, pick out a sentence or section from Helfand or Solomon that interests you. Describe what it is that draws you to this particular idea.

The difference between typography and typefaces are sutle at first, but they become more pronounced as one move through the visual rhetoric world. When one originally looks into the difference of the two, one first notices that they have one thing in common. The two words deal with lettering. Once this has been established, one notices that typefaces are the kinds of interfaces for the words: meaning what the words look like. While typography concerns itself with not only the selection of font types but the positioning of them on the page and the effect the positioning has on the reader. For example the Astrix (*) tells the reader to move to another spot on the page if she would like some more information.

Keedy Comment means that there are a vast amounts of typefaces at the typographers disposal. She may use the best ones to represent the point of the paper. However, if she chooses a bad typeface it is her responsibility because there are so many typefaces she may choose from.

The sentence that interests me the most is from the writings of Jeffery Keedy. On page280 he states: Typography, in this environment [electronic, Internet], desperately needs direction. This is interesting because the Internet is like everything else; when something is new they are not sure of what to do with it. Electronic typography is in this unorganized state. The unorganized state helps make interesting designs because there is no norm of electronic design.